With 205 ratings
By: Cliff Lerner, Daniel Greenberg, et al.
Purchased At: $12.49
Number One Best Seller in Five Startup & Entrepreneurship Categories
One of the "Best Startup Books of All Time", Benzinga.com
One of the "Top 5 Growth Hacking Book", Entrepreneur.com
Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.
The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
You will learn how to:
- Ignite explosive growth by creating a remarkable product
- Identify the only three metrics that matter
- Explore valuable viral growth strategies
- Execute the genius media hacks that helped us acquire 100 million users
- Create a thriving culture with constant innovation
"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." (Payal Kadakia, founder of ClassPass)
"Lessons for startups on growth, marketing, & innovation from one of the smartest founders I know." (Andrew Weinreich, Social Networking Pioneer)
Well then, this is your book! Filled with tasty morsels of insights and ideas (like having a company massage day ... really page 206, right before the awe-inspiring unique suggestion of something called a "company newsletter" - groundbreaking stuff here!)
The author also namedrops a bunch of recommended books, all by authors who happened to be living, giving public speeches, and promoting themselves ... I'm sure he wasn't expecting any kickback in the process ... no, not from a wall street hedge fund manager, that's not something he'd do. But don't expect any unique titles to hit this list. It's the usual suspects, Eric Ries, Peter Theil ... it'd be like going to a sci-fi conference and recommending Isaac Asimov to everyone ... gee thanks ...
The one nice thing about this book (which is why it's a two star review!) is that since the text is so vapid of insight and depth, you can quite literally read it like some top graduate from Evelyn Wood's speed reading course. Don't worry, you're missing anything by going too fast, he'll repeat it again in 5 pages.
But really, don't worry about it ... it's like 12 bucks ... won't be the worst 12 bucks you ever spent. Besides, he's not a bad author, the text actually is quite readable and there isn't much New Yorker style needlessly long stories without getting to the point.
Not the worst the book I've read this year (and I'm writing this in February) but certainly not 5-star awesome, would read again!!!
An extremely worthwhile read with many great lessons to remember for yourself in business
It was very entertaining.
I didn't expect it to be this good, especially about a startup. It was very well written as well.
I didn't put this book down and think this is a book I'd go back to read again in the future to motivate myself while I'm working on my future business.
Get it and read it! Solid 4 Star.
Every chapter has another book recommendation which is great for me.
I recommend it to everyone who is willing to get another perspective to their business Even if they are employeed it’s very helpful.
Amazing content. Read this and apply it and wow. Can’t say enough about it. Excellent read and information. Want to scale your business? Read it.
The fact that he turned Mike Dell down as an investor and his reasoning
Overall a interesting true story