Working for Lionel as an intern was one of my first tastes of retail being a student studying Fashion Merchandising Management. His book offers a great overview of how the retail world is ever changing and the different channels such as online, that we have to connect with customers. I believe that the simplicity of Lionel’s book makes it easy to read and understand the ever changing retail industry. While the online aspect of businesses are a vital part of major retailers’ success, the book acknowledges that brick and mortar stores are still an important way to connect with customers as well. Coming from being a part of retail management in the industry, I do understand the importance of blending the two and the future roads ahead of how vital it is to continue to stay ahead of the curve with integrating technology in our retail stores and companies.
With consumer goods, I've always felt it's a high touch game and it's a high tech game, too, that cannot be ignored. Lionel clearly articulates what's going on in retail and how to create an intelligent, thoughtful blended approach to create what your customers expect and more! This is high brow thinking with very practical steps to take.
Based on decades of experience in retail, Mr. Binnie presents a well thought out analysis that is valuable for a wide audience. On one hand it made me reflect more deeply on the choices I make as an individual consumer. In addition, as the owner of a successful part-time business for the past 12 years, this book provided insights into changing customer behavior that will help my business in the future.
This book was really helpful for me in understanding what omni-channel retail really means. I like that he developed the two-axis model and that he goes into the core functions of retail: discovery and fulfillment. It really helps understand why people buy the way they do and his predictions all make a lot of sense. I learned a lot that I will be able to apply to my own e-commerce business using the omni-channel retail approach.
A simple but well written book. Landscape in other countries may be different but still this book provides a good perspective to understand the context.
He got it RIGHT! Hit the key points on how to succeed in marketing in this omni-channel world.
I've been a big fan of Lionel Binnie since first meeting him at the National Shopping Mall leasing convention in Las Vegas, way back in 1989. We were competitors, but he always had good advice and was helpful to me and my career. Then in 2001 he hired me to help roll out products in a big national retail account with airport stores throughout the US and Canada. After that we expanded to National Parks, Sports Stadiums and highway travel plazas. These are the busiest retail locations in the country. Although Lionel's company was focused on shopping malls for many years, he had the foresight to search out better revenue streams at the right moment.
It was a pleasure to work with Lionel for exactly the same reason this book is a must read for those in the industry. Whether speaking with me, or with the VP of Retail for HMS Host in meetings we attended, Lionel was always direct, matter of fact and strictly to the point. I and those we met with always admired that about him and trusted him for his honest, knowledgeable opinion.
This book also offers hope for those of us whom love retail and the customer interactions that follow. He explores categories where brick and mortar stores can still flourish despite the plenteous of online retailing.
The Internet has changed virtually every facet of society: how we live, how we interact, and how we shop. Consumers are faced with more ways to purchase than ever before. That requires retailers to be more strategic in their channel selection mix to maximize consumer response. In his book, Lionel Binnie offers unique insight into the retail world, how e-commerce is changing the rules of the game, and how omni-channel retailers can leverage this change to their advantage.
— Barbara Moroch, President, Write On! Marketing & Communications
Não vale o preço. Muito superficial. Letras são gigantes apenas para encher linguiça.
Excellent delivery by Amazon. However very generalised theory wrt Omni channel.