I thought this book took too much time explaining how successful the authors were and not enough time on how to develop a business that was truely a succesful community oriented business. It was as if they wanted to sell book number two that shared the true secrets. I have not completed my read yet, but right now I am less impressed in the first half of the book.
I do not recommend to buy it at all. No content and waste of money. I could not finish 50 pages from the book
These are comfortable and stylish. I love them.
I love this book so much! Invaluable resource and inspiration!
A wonderful book that is greatly written with statistics and different approach.
In WEconomy, purpose is the new currency. Get it right and business health, profitability and value will follow. The book explores the social dimension of finding a problem and solving it as the surest key to success.
In practice, the idea is to embed purpose into every area of the business. The involvement of senior management is critical, as well as, engagement with the entire workforce at some point. Identifying strategic stakeholders is important too. The idea is to arrive at a final articulation in order to fulfill the basic purpose in its entirety.
Impact engineering is a great example. Stakeholders find a cause with merit, build a practical action plan and engage the network frequently and methodically. Team members must listen, learn and develop an approach toward problem solving that is all-encompassing and all-inclusive.
An example of a worthy cause would be reducing infant mortality rates in high risk areas of the world like Africa or Asia. The effort involves reducing premature birth complications with routine medical interventions, the use of prenatal vitamins, optimal dietary protocols and much more. Availability of quality vaccinations and antibiotics (including natural antibiotics) may be helpful too.
Overall, "WEconomy: You Can Find Meaning..." by Craig Kielburger, Holly Branson and Marc Kielburger is a gem of a book on the mechanics of marrying organizational dynamics with technology to solve difficult social challenges worth tackling.
Great book and offering a clear template on how to drive socially conscious, for profit companies. This is clearly a revolution and is tremendously exciting. If one is looking for solid insight into how to become part of the "Weconomy" devour this book!
The idea behind this book is, obviously, a good one. The idea of doing good in the world, balanced against the need to be financially successful. Is it possible to choose between profit or purpose? The authors suggest that it is possible, in order to unite purpose and profit, in order to benefit the economy, the individual and the community. Unfortunately, most of the examples, and inspirations, they use – Oprah Winfrey, Richard Branson and Jeff Skoll, are extremely wealthy and it is hard to know whether their interest in the ‘WEconomy,’ came after they made their fortunes, but I suspect it helped to be financially independent. As one of the authors is the daughter of Richard Branson, this does not give you much faith in how critical this book will be either; it certainly cannot be unbiased…
Although I am not critical of the beliefs behind this book, so many businesses are struggling at the moment, it is very hard for them to keep afloat, let alone factoring altruism into their business plans (even though many of them may practice it). Overall, this is just a little too smug to be palatable. Branson claims he is proud that his daughter wrote a book – however, were she not his daughter, it may not have been published with such ease.
In a perfect world, businesses would not only be there to make money but to do good as well. The book states that companies can thrive by tackling social issues with business plans.
I really like the idea of this, however when reading the book I can't see many businesses that I've worked in taking these ideas on board. If you're starting a new business then perhaps you can start with these fundamentals in mind. But then these days every business seems so focussed on short term profit - how do you get them to see a bigger picture?
I like the ideas, and I really hope that some business owners and managers read this and start implementing changes so business profit can be a source of social good. But I'm not hopeful on that.
I will certainly be trying to bring some of these ideas into my day to day management.
Altogether an interesting, if not too idealistic, book. Thought provoking and worth reading.
There is a lot of talk about people that are willing to get paid a lower salary if they know that the difference will help support a good purpose and and if they get something "more" out of it other than "mere" money. Well, that is true, but I'm guessing that the majority of people that say that have a pretty good backup from mum or dad or from their own previous earnings to be able do more than just say they are willing to do so (just look at the shops. I'm sure all would like to support fairtrade, but I'm not sure that's what sells the best).
Anyways, this book starts with the personal stories of the authors of how they have been able to manage the golden double of profit and purpose and the next chapter deals with how others could do the same (e.g. by attracting people who are willing to work hard - and possibly cheaper - so they can "experience some purpose" while the company still makes a profit).
I have to admit that I gave up half way through as I just could not stomach anymore and I'm sure this review is unfair, but no, just no
Not sure what I was expecting, probably something about co-operative working and living - certainly not this. Fluffy, caring and sharing capitalism - yeah, sure. Not remotely a contradiction in terms. Much. It is aimed at engendering some semblance of corporate responsibility - which, while it sounds laudable - is not what any corporate entity is about. They are about profit. And any corporate responsibility, or humanity, they may demonstrate is always part of a marketing or PR strategy, aimed at maximising benefit to the corporation - and its shareholders. And, if you look at the list of companies in there, and consider their track record, you will know that they love profit and control, and nothing else. And that's pretty much what this book says: solve society's problems if you can do it and benefit your bottom line. But sure, it sounds laudable and inspirational and motivational when you read it and if that's your thing, you will love it.
This is a book that aims to show how businesses can combine the need to make a profit with also acting ethically. It is a nice idea but I am not sure how well this book works. The first problem is that the authors mainly concentrate on huge, famous businesses. I think it would have been a more interesting and useful book if it had looked at more small and medium-sized businesses. I also felt that a huge problem with the book is that the authors don't seem to want to look too critically at the businesses they are writing about. I think a book looking at the ethics of big business is an excellent idea but maybe would have been better written from someone coming from an academic background who could be more objective. I also didn't find this book practical enough. I honestly have learned more about running a business ethically from my local newspaper who regularly run interviews with local ethical businesses.
This book lays out an interesting idea and i was very interested to read this book as i really am trying harder to understand the world around us and how we can make effective change for the good of people and the environment. Sadly i find this book just way off the mark and find the ideas and examples used lacking any real genuine giving feeling.
The book discusses the basic notion of large companies or the wealthy still making profit but giving and doing good. easy to do when you have so much to spare really and i cant see this idea working until there is a less difference between us all which of course will never happen.
sadly this book was disappointing and lacked any true realism for me.
I just don’t know what to make of this book. The idea and the main drive behind it that it’s possible and a good idea to lead a business that makes money, yet is prepared to give some away to the benefit of others is an excellent plan. But well firstly the examples of such business leaders given are mega rich. So did they give their money away before mega rich or after?
I would have liked to have read about some less rich business leaders who were able to lead a successful company and help others too.
So overall 3 stars.
This item arrived safe and well packaged.
Having a printed copy of a book is still my preference, so reading through this was enjoyable.
The actual content was based around a very interesting view on life. It's very positive and aspirational. I'd love to take some of the ideas from here and translate them into my everyday life.
I highly recommend this product.
Working with many third sector organisations, I am always on the lookout for books that share more ethical ways of working.
However I this books relies too heavily on the Virgin brand.
When Richard Branson started to sue the NHS when Virgin Care did not win contracts any respect few out the window, this is not a brand I would want to emulate.
Interesting premise with an engaging delivery. Well-written and argued. Perhaps not a "take home" message for everyone, but trhought-provoking nevertheless, especially with the myriad of get rich books which promote the self over all.
The concept is good and its great that the profits are donated from the royalties but the book did not do it for me! Some interesting concepts but also some strange ideas that people would work for less if they got more job satisfaction etc, very strange in my opinion.
I just couldn’t take this book at all, whilst I love the idea of it, it just didn’t come through for me.
Holly Branson examining Virgin, not original, unbiased, or even practical given their wealth.
I loved the idea but this just wasn’t for me.
I like the premise of the book and the authors really tell you how successful they've been. However, I'd have preferred a little more advice.
I could not see the point of this book. Virgin is the most magnificent socially responsible environmentally friendly company in the world apparently. So long as the peasants don’t inconvenienly vote the wrong way, I assume. Unfortunately we’re stuck using Virgin branded companies. Generally it’s just a brand name sell..Virgin Media is just the American cable firm that bought up all the little cable companies to start with, and can’t actually provide the bandwidth they advertise. Virgin trains consist of two companies..one of which is mostly another operator...and if you’ve ever had a two hour journey propped next to a leaking toilet, your perceptions of the wonderful Virgin way won’t be great. I find the book irksomely patronising and gave up.