
The Facebook Effect: The Inside Story of the Company That Is Connecting the World
What features of facebook led to its instant success, and who deserves the credit? Why has facebook continued to grow while other social networks faltered at earlier stages? How did facebook make money at various stages of development? What caused facebook's various missteps? Does facebook really care about privacy? David Fitzpatrick gives convincing answers to these questions that have been hotly debated among users for years. The book suffers at times from gushy editorializing, but overall the reporting is balanced (with a few exceptions), and readers can weigh the facts on their own.
Fitzpatrick identifies several features that differentiated facebook from the rest. School networks offered a controlled community. Users felt comfortable projecting their true identities online in this setting. The site was easy to use, and didn't try to do too much too soon. Long-run growth was always a stronger priority than short-term ad revenue. Mark Zuckerberg's immaturity during his college age years is clear, but he ultimately nails the most important strategic decisions. He was not a mere caretaker of a simple idea at the right time.
The book touches on the personal conflicts made famous by the Social Network movie. The motives behind Eduardo Saverin's sacking are carefully reported. In contrast, key facts are missing in Fitzpatrick's treatment of the Winklevoss/Narendra ConnectU lawsuit. Fitzpatrick makes a convincing case that ConnectU's business plan was inferior to thefacebook's, but he glosses over how Zuckerberg sabotaged their site for months. Zuckerberg's AOL IMs from this era (referenced in the 12/30/10 NYT) reveal he viewed them as a competitor, and this calls into question Fitzpatrick's judgment that Zuckerberg was merely guilty of being "rude" and "uncooperative." Future editions of the book should incorporate more accurate information about the case.
Another weakness is the book's failure to address contradictions in facebook's views on privacy. For example, he asserts in the prologue that facebook "has always been explicitly conceived and engineered by Zuckerberg and colleagues as a tool to enhance your relations with your real-world friends" But later we learn that Zuckerberg is always pushing people to be more transparent, and that voyeurism was part of facebook's success from the beginning at Harvard. Who seriously believes facebook has never encouraged voyeurism outside of your circle of real friends?
Yet the book's most lasting impression is Zuckerberg's resolve in prioritizing facebook's utility over its profits. Knowing how close friend Sean Parker lost control of his past ventures, Zuckerberg is careful not to let future investors take control of his baby. Understanding this is also crucial to understanding the controversy behind facebook's delays in going public. Without Zuckerberg's patience, facebook would have been far less useful as a tool of Viacom, News Corp, Yahoo, Microsoft, or Wall Street. For this, Zuckerberg is worthy of the rosy picture painted in this book, despite his sins.
Fitzpatrick identifies several features that differentiated facebook from the rest. School networks offered a controlled community. Users felt comfortable projecting their true identities online in this setting. The site was easy to use, and didn't try to do too much too soon. Long-run growth was always a stronger priority than short-term ad revenue. Mark Zuckerberg's immaturity during his college age years is clear, but he ultimately nails the most important strategic decisions. He was not a mere caretaker of a simple idea at the right time.
The book touches on the personal conflicts made famous by the Social Network movie. The motives behind Eduardo Saverin's sacking are carefully reported. In contrast, key facts are missing in Fitzpatrick's treatment of the Winklevoss/Narendra ConnectU lawsuit. Fitzpatrick makes a convincing case that ConnectU's business plan was inferior to thefacebook's, but he glosses over how Zuckerberg sabotaged their site for months. Zuckerberg's AOL IMs from this era (referenced in the 12/30/10 NYT) reveal he viewed them as a competitor, and this calls into question Fitzpatrick's judgment that Zuckerberg was merely guilty of being "rude" and "uncooperative." Future editions of the book should incorporate more accurate information about the case.
Another weakness is the book's failure to address contradictions in facebook's views on privacy. For example, he asserts in the prologue that facebook "has always been explicitly conceived and engineered by Zuckerberg and colleagues as a tool to enhance your relations with your real-world friends" But later we learn that Zuckerberg is always pushing people to be more transparent, and that voyeurism was part of facebook's success from the beginning at Harvard. Who seriously believes facebook has never encouraged voyeurism outside of your circle of real friends?
Yet the book's most lasting impression is Zuckerberg's resolve in prioritizing facebook's utility over its profits. Knowing how close friend Sean Parker lost control of his past ventures, Zuckerberg is careful not to let future investors take control of his baby. Understanding this is also crucial to understanding the controversy behind facebook's delays in going public. Without Zuckerberg's patience, facebook would have been far less useful as a tool of Viacom, News Corp, Yahoo, Microsoft, or Wall Street. For this, Zuckerberg is worthy of the rosy picture painted in this book, despite his sins.